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The digital product market on the internet is big business. There are several types of digital products that you can create such as e-books, podcasts, e-course, video training and ezines. For each, I will discuss some essential requirements in this article.
o E-book: This is the simplest of digital products you can create. You need two things in order to create an excellent e-book. One is knowledge on your subject and the other is good writing skills. If you have the knowledge, you will be able to provide information which will be useful to your readers. If you have good writing skills, you will be able to present that knowledge in the most interesting manner. One without the other will not succeed. If you have knowledge but are not able to present it adequately, you will have bored readers. While if you have no knowledge but only good writing skills, you will not be able to solve the problems of your readers.
o Podcast: These are audio products, either lectures or interviews. You need 2 things to make a great podcast. One is good oratory and the other is good recording equipment. Again, one without the other will not succeed. If you have good oratory but your equipment is not good, your listeners will not enjoy the podcast. While, if you have good equipment but poor skills in oratory, you will only end up highlighting your inadequacies and will lead to utter failure. So make sure you fulfill both requirements before making your podcast.
o Video training: There are many people who offer video trainings but fail to make a good video. This is because they fail to take advantage of the visual mode. They simply talk on the video which can be done via audio podcasts. What really interests people in a video training is the ability to see and learn what to do. So if you are able to get screen recording software like Camtasia, you will be able to show the navigation, which will be of real use to your students.
o E-course: Apart from the essential things like knowledge and the systems, the most important ingredient of an e-course is the communication channels. When you are offering an e-course, you need to be available to your student in a number of ways. They should be able to contact you via email, via phone if required and via online chat or message boards. The more your availability, the more students will feel secure in your e-course. The best way to manage communications is to make your time and mode of contact clarified before you begin the course.
o Ezine: The biggest requirement for running a successful ezine product is having abundant content. You should have enough material to send to your readers to last a whole year which you can run on auto-pilot using automatic email sending software.
If you intend to create any of the above products, then these requirements will help you develop a perfect product.
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